The company is also reducing subscriber churn. As of Q2 2018, 46 percent of Spotify's monthly active users are Spotify Premium subscribers, up from 26 percent in Q1 2015.
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The company is still losing money, but its latest quarterly earnings report (Opens in a new window) showed that the streaming service's paid, ad-free experience is slowly but surely making up more of its overall user base.ĭespite a recent revamp of its mobile app experience for free users, Spotify's user base is now almost half premium subscribers. But in its race with Spotify, the tech giant has fallen from 20 million to 40 million subscribers behind.Īs for Spotify, the company now has 180 million monthly active users (including both Spotify Free and Spotify Premium users), 83 million of who are paid subscribers. As of June 2018, Spotify is up to 83 million Spotify Premium subscribers, while Apple Music claims around 40 million as of Apple's latest report, in April.Īpple's trillion dollar revenue has come in large part due to an uptick in profits from its services sector, including Apple Music.
When Apple Music launched in 2015, Spotify had around 20 million subscribers. The two heavyweights are Spotify and Apple Music. Audio and video music streaming make up 75 percent of music consumption in the US, according to Nielsen, and online streaming services are leading the way. Streaming has officially taken over the music industry.
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